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Micro Insta Story Campaign
Tinder & OkCupid
The Match group ran their first campaign on HOB in 2018. On witnessing results that were above market standards, they signed up for year-long retainers with us. Both Tinder & OkCupid have seen a tremendous surge in app downloads during every campaign on HOB. We’ve also curated exclusive content that can be published on their platform to sustain the conversation!
4 Years. 40 Stories. 42 Million+ Impressions
To bring in the New Year we curated a series of 8 heartwarming stories of how WhatsApp enabled people to partake in the big and small moments of life. At the core of every story was that one Message on WhatsApp that made you smile wide! We also onboarded 37 celebrity & niche influencers from across the country to amplify these stories!
8 Stories. 37 Influencers. 12 Million Impressions.
Ps. This entire campaign was planned and executed in a span of 15 days!
Right from the trailer launch to the show release, we created a buzz by featuring the stories of 6 actors from the cast of Feels Like Ishq who shared what it felt like to fall in love for the first time!
6 Actors. 9 Million Impressions. 41 Organic Media Publications.
Ps. The comments section was filled with the audience sharing what it felt like to fall in love
We showcased the 'humane' side of how Flipkart has helped its partners lead a financially stable life around Big Billion Day 2021. On seeing an overwhelming response of 2.5 Million impressions on the first campaign, they immediately renewed it to another campaign featuring 4 more stories of different stakeholders at Flipkart.
6 Stories . 6.6 Million Impressions.
In 2022, We executed holistic campaigns for Amazon. Ranging from employees at their hubs to sellers who’ve made a living through the platform & CSR campaigns of how Amazon contributed lakhs of tabs to children from underprivileged backgrounds!
8 Stories.7.1 Million Impressions. 5.26 Million Views.
From romance on Valentine’s Day to standing up for each other on Friendship Day - we’ve executed highly engaging campaigns for Cadbury. The Valentine’s Day campaign celebrated the small gestures that couples do to make each other feel special, while our #HeartTheHate Campaign had more than 1900 comments and 90% of these comments were of purple hearts – which was the main aim of the campaign!